François-René Rideau (fare) wrote,
François-René Rideau
fare

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Positive Thinking

Another important way in which americans are free and french are not: in public messages, whether in ads or in public venue regulations, the main way that people are enticed to do things, in the States, is you can do it, you can help preserve the environment, you can achieve something for yourself, etc. In France, it's you must, whether you like it or not, you cannot, because someone who knows better than you has decided it this way. Of course, this is more visible in public regulations than in private advertisements, since the latter always rely on the good will of the consumer. Still, even french ads more often than not resort to bad conscience and other forms of self-loathing. This is not something to be found in the States.

Tags: en, fwance, libertarian, memories, occidental, psychology, self-help, travel, usa
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